Business. Community. Home. The hidden gems of the Edwardsburg area.
In an effort to support and grow our local business community, the Edwardsburg Area Chamber of Commerce is organizing the annual Discovery Expo to be held on Thursday September 21, 2017, between 3:00 p.m. and 7:00 p.m. at the Edwardsburg Fire Station. Set up for the event vendors will be from 12:00 noon to 2:30 pm.
The Expo will give you a unique opportunity to promote your business to the public and connect with other local businesses in the same setting. This is the perfect venue to showcase your company’s quality products and services, expand relationships, and build your customer base.
All members of the public are welcome to attend the Expo and discover all our area has to offer. There will be food sampling, door prizes, giveaways, and much more!
We encourage businesses and local organizations to register for a booth and be part of this opportunity to showcase your business. To register, download the booth reservation form below and return with a check by mail to PO Box 575, Edwardsburg, MI, 49112. Additionally, forms can be emailed as PDFs to Roy at email@example.com, and payment can be done via credit card by clicking here.
See you there!
Tips for Maximizing your Expo Experience:
I. Determine what your Expo objectives are.
The Expo is a chance to promote your products and services to a targeted audience, but it’s also a chance to share a specific message. Do you want to get qualified leads, launch a new product, enter a new market, build the brand, or something else? Determine an objective that you can build your booth around rather than simply displaying “what we’ve got.”
II. Talk to people you don't know.
Make a point to focus on talking to people you've never met. Read the program beforehand to determine who might be new clients, mentors, or alliances.
III. Keep memory aids.
When you sort through the pile of business cards you've collected after the show, you won't clearly remember many of the people you met. To jog your memory, jot down notes about each person on the card when you receive it. Note whether the person is a strong business prospect. Writing a note on the card also shows you're truly interested, flattering the person who gave it to you.
IV. Create an unusual display.
Distinguish your booth from the crowd with an eye-catching element such as balloons, a floral display, or a giant info-graphic. Display literature such as brochures and catalogs prominently. Minimize distractions by inviting people into the booth to talk.
V. Offer giveaways.
Offer product giveaways to get people talking about your company. To be most impactful, utilize inexpensive yet eye-catching promotional products that people will actually use. Alternatively, hold a raffle, giving away a prize that appeals to a broad audience.
VI. Schedule follow-up dates.
When you meet people you wish to talk with further, plan to have lunch or coffee. Set a date, if you can do so without being too pushy. Otherwise, plan to discuss when to meet via phone or email. Eighty percent of business expo participants don't follow up with their connections, which works in your favor -- if other businesses don't call your prospective clients, then they're free to have lunch with you.